The processes that go into making digital media and societies ways of communicating are more complex than most realize.  It's become a second nature in today's society to constantly be connected. It’s so readily available and accessible that few people stop to think about the processes behind being instantly connected. I think that is what Timothy Binkley was trying to express, that digital media and all that goes into making it possible should be recognized more. the writing, coding, and programming that goes into making all of the functions immediately available is not a process just anyone can make happen and often goes unseen.